106 JeffersonHotel Opens in Downtown Huntsville, Ala

106 JeffersonHotel Opens in Downtown Huntsville, Ala



106 Jefferson, a Curio Collection by Hilton hotel and Valor Hospitality Partners property, announced the opening of the 115-room hotel in downtown Huntsville, Alabama.

Exterior rendering of 106 Jefferson in Huntsville, Alabama. Credit: Curio Collection by Hilton

Exterior rendering of 106 Jefferson in Huntsville, Alabama



Curio – A Collection by Hilton;

106 Jefferson, a Curio Collection by Hilton hotel and Valor Hospitality Partners property, announced the opening of the 115-room hotel in downtown Huntsville, Alabama. Built on the historic site of the former Huntsville Hotel, an iconic hot spot during the Victorian era, the property features a chef-driven restaurant, a rooftop lounge and is walkable to the city’s bustling downtown.

Known as the “Rocket City,” Huntsville’s origins date back to the space race, and references to these historic moments are woven throughout the custom artwork and offerings of 106 Jefferson. Firmly planted at the center of science and technology, while also offering famed Southern hospitality, guests are immersed in Huntsville’s charm the moment they step through the door. The property showcases local, customized artwork that reflects the spirit of the community. Guests dining at Revivalist, the property’s onsite restaurant, can enjoy mural artist Robert Bean’s work firsthand, as he develops a custom piece on the restaurant’s terrace through August 11. Additional nods to the area’s history are found via on-property gift shop offerings, in-room partnerships and charitable components. 

The new lifestyle property will commemorate its launch by honoring its mission to enrich Huntsville through the celebration of local history and giving back to the community. Beginning opening day through the end of August, the hotel will donate 10 percent of all food sales to local charitable organizations. This list includes HEALS, Inc., a non-profit that provides underprivileged children with free dental, medical and optometry care at school-based clinics in the Huntsville area; and the Madison County 310 Board, an organization that provides support to Madison County residents with intellectual and/or developmental disabilities.

Additionally, 106 Jefferson has partnered with the local St. Jude Affiliate Clinic at Huntsville Hospital for Women and Children to welcome a spunky four-year-old from Decatur who is battling leukemia. St. Jude’s patient Darcy Speegle and her family, who have only traveled outside the home for chemotherapy treatments in the last 18 months, will receive the honor of being the property’s first guests. In conjunction with the Huntsville community, Darcy will also enjoy watching the talents of Huntsville’s Minor League Baseball team, the Rocket City Trash Pandas, during a home game. 

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“We are so excited to bring Huntsville its first lifestyle hotel,” said Mary Beth Lewis, director of sales and marketing, 106 Jefferson. “We are shining a bright light on this community by ensuring our guests feel the spirit of the city’s culture within these walls. From a location that provides easy access to attractions, to the unique offerings and to our commitment to giving back to the community, our guests are sure to enjoy an authentic, one-of-a-kind experience.”

106 Jefferson offers a window into Huntsville’s past through the property’s chef-driven restaurant, Revivalist, reminiscent of an old-time parlor with a modern twist, helmed by Chef Matthew Mohler. The innovative menu reflects European classics and American regionalism utilizing locally-sourced ingredients from area farms and the property’s organic herb garden. The rooftop lounge, Baker & Able, features whimsical and earthy crafted cocktails paired with shareable appetizers and delectable desserts. The open-air lounge pays homage to Baker and Able, who were the first primates to survive spaceflight in a Huntsville-built Jupiter rocket.

“We’re thrilled to welcome 106 Jefferson to the Curio Collection portfolio, and celebrate the addition of this remarkable hotel to Huntsville’s one-of-a-kind community,” said Jenna Hackett, global brand head, Curio Collection by Hilton. “With over 100 hotels around the world, Curio Collection properties are each handpicked to offer guests an authentic experience by integrating the community into the hotel, and 106 Jefferson is a perfect example. From localized artwork to uniquely curated food and beverage offerings, travelers experience the essence of Huntsville that they cannot find anywhere else.”

Each guest room features an Enhanced Sleep Experience, which includes a custom Serta Suite Dreams mattress, down pillows, luxurious linens and a down duvet cover. In-room amenities include a 55-inch high-definition television, a spa-inspired bathroom with Gilchrist & Soames bath amenities, a marble vanity and glass-enclosed walk-in shower, a Keurig coffee maker, plush bathrobes, mini-fridge and a steamer/iron with an ironing board. Additionally, the property offers a 24-hour fitness center with an outdoor terrace and a 24-hour business center. 

106 Jefferson is ideal for intimate weddings, corporate events and social gatherings. It features 2,110 square feet of flexible event space, including the 1,600 square foot Century Ballroom located off the main lobby with the ability to be divided into two spaces. With the same attention to detail and purposeful design found throughout the property, the Century Ballroom features unique illuminated clouds on the ceiling with high-tech sound, lighting and state-of-the-art audiovisual capabilities.

106 Jefferson is located at 106 Jefferson Street South, Huntsville, Alabama, just 13 miles away from Huntsville International airport, minutes away from Oakwood, Alabama A&M and UAH Universities and easy access to Interstate 565.

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© 2021 Hotel News Resource



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