We’ve been sitting on a secret, and we’re thrilled the time has come to finally share with you. We’re so proud to announce that we’re launching a brand-new clothing line called Who What Wear Collection on Thursday August 5 that you can shop exclusively on WhoWhatWear.com! After many surveys, polls, and DMs with you all (PS: If you want to sign up to help co-create our line, we’d love to have your input), we have a handle on what you’re missing in your shopping experience. Who What Wear Collection fills a certain white space in the online shopping world. It is a combination of trend-relevant design, intentional pricing, and quality that feels investment-worthy but doesn’t hit your wallet like one. It’s dreamed up by our fashion editors, who, just like you, are always in search of the perfect thing. Ahead of the launch, we thought we’d share a sneak peek of the line and some of our favorite aspects of the collection. Before we dive in though, make sure to follow us on Instagram @whowhatwearcollection and sign up for texts and our newsletter. Word on the street is something sweet is coming to our subscribers the day before launch.