Coffee chain expands its network of electric charging points

Coffee chain expands its network of electric charging points


Electric charging facilities can help increase retailers’ in-store revenue

Electric charging facilities can help increase retailers’ in-store revenue

Coffee shop chain Costa Coffee is installing rapid electric vehicle (EV) chargers at up to 200 of its drive-through sites across the UK.

 

It is working in partnership with EV charge point networks specialist InstaVolt. Charging speeds of 120kW will be offered, capable of adding 100 miles of range in 15 minutes.

 

Rapid chargers will be placed at new and existing outlets and the roll-out extends Costa Coffee’s commitment to reducing its carbon footprint as part of a wider suite of potential EV solutions.

 

Open chargers

 

InstaVolt claims its open charger model enables anyone visiting a participating Costa Coffee Drive-Thru site to use its charging points on a pay-as-you-go basis.

 

Building on Costa Coffee’s existing network of 176 EV charging points at selected locations across the UK, the partnership will further drive the brand’s efforts to support consumers in reducing carbon emissions.

 

Having become a founding signatory to the British Retail Consortium’s Climate Action Roadmap in 2020, Costa claims the collaboration will also it contribute to the retail sector’s ambition to achieve net zero by 2040 and support consumers as they try to live lower carbon lifestyles.

“EV charging needs to ‘slip in’ to customers’ everyday lives, and by partnering with Costa Coffee, we’re able to take additional steps towards combatting range anxiety in the UK”

“We are on a mission to offer InstaVolt rapid chargers across easily accessible and popular locations throughout the country,” said InstaVolt CEO, Adrian Keen.“One of the biggest barriers to customers making the switch to green clean vehicles is often a perceived lack of public car charge points.

 

“EV charging needs to ‘slip in’ to customers’ everyday lives, and by partnering with Costa Coffee, we’re able to take additional steps towards combatting range anxiety in the UK.”

 

James Hamilton, property director, Costa Coffee UK&Ireland, said the company wants to ensure it plays its part in enhancing customers’ experience as they switch to more sustainable models of transport.

 

He continued: “As we continue to safely re-open our stores and deliver our ambitious UK&Ireland growth plans, we are proud to partner with InstaVolt to embed charge points across multiple Drive-Thru locations, contributing to the UK’s ever-growing EV charging infrastructure.”

 

Increased revenue

 

Oliver Shaw is CEO at market intelligence company Kalibrate, which recently conducted research that found two-thirds of drivers are looking for new places to charge their EVs. He described the partnership as a “savvy move” and expects it to help the chain attract a new breed of clientele, as well as increase in-store revenue. Its research also shows that nearly three in five drivers are spending more money at businesses that offer electric charging facilities.

 

“What’s more, Costa Coffee is one of the first hospitality chains to recognise that the lack of EV charging points is a sticking point for drivers, and by working with InstaVolt it will not only address this issue for drivers up and down the country but also increase the brand reputation and increase its already loyal customer base,” he said.

“Only with the knowledge that highlights where charging facilities are in high demand can businesses generate the highest ROI for their business”

Shaw continued: “In the future, it’s likely that other retail chains will want to capitalise on the opportunities to cater to EV drivers. However, it’s crucial they are guided by data if they want the roll-out to be effective, particularly as 57 per cent of organisations find it difficult to anticipate where EV charging infrastructure would be most useful.

 

“With a data-driven strategy, organisations can understand regional variations, key demographics of EV drivers, locations that have high return on investment, consumers’ changed habits from the pandemic and more. Only with the knowledge that highlights where charging facilities are in high demand can businesses generate the highest ROI for their business.”

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