Danish esports organisation Copenhagen Flames has announced a partnership with energy drinks brand Red Bull.
According to the release, the deal will see Red Bull work closely with the Flames’s CS:GO roster to ‘reach new heights on the Danish and international esports scene’.
This isn’t the first occasion that the organisation has joined forces with Red Bull. In recent years, Copenhagen Flames has worked with the brand on projects such as the Red Bull Flick and Red Bull Solo Q events.
Steffen Thomsen, CEO of Copenhagen Flames, commented on the partnership: “After working together on events and other projects for years, I’m excited that we have agreed with Red Bull to continue our explosive journey in an even closer partnership.
“Red Bull Denmark has been an inspiration to our own development where we – like Red Bull – seek new paths and opportunities and create the framework for lifting our level every day. Together; we can move our club to the top shelf, and I look forward to continuing building on the strong foundation that we’ve already established.”
Red Bull becomes the eighth partner of the Flames, joining the likes of Razer, OMEN, and electronics retail company Elgiganten on its partnership roster.
Moreover, the energy drink brand has secured a range of partnerships in 2021. This includes deals with OverActive Media, FURIA, and Wave Esports.
Esports Insider says: Esports organisations collaborating with energy drinks brands isn’t out of the ordinary but this particular deal does mark the continuation of the existing relationship between Copenhagen Flames and Red Bull.