Golf Business News – 59club reveals MEA service awards shortlist

Golf Business News – 59club reveals MEA service awards shortlist


59club Middle East and Africa has announced the nominees ahead of its Service Excellence Awards Ceremony, as the market-leading performance management specialist continues to honour those responsible for delivering the best customer experiences across golf and hospitality. 

This year’s awards ceremony, which is supported by Golfbreaks.com, will take place on May 26, 2021 at Jumeirah Golf Estates. A 9-hole Texas Scramble competition will proceed the evening’s Gala dinner and Awards presentation.

The nominees for the Service ‘Excellence’ titles are determined by scores collected from an independent panel of mystery shoppers, utilizing 59club’s unique, non-subjective benchmarking criteria.  Measurements to qualify for these highly recognized industry accolades includes a series of audits that focus on the property’s service levels, sales performance, staff attitude, internal processes and facility standards.

Leading this year’s nominations for these illustrious accolades are Abu Dhabi Golf Club; Dubai Creek Golf and Yacht Club; and The Els Club, Dubai, who all feature in three of the award titles, with Abu Dhabi City Golf Club; Jumeirah Golf Estates; and Yas Links, Abu Dhabi all receiving multiple nominations.

Other venues also nominated for a Service Excellence Award include; Emirates Golf Club; Trump International Golf Club, Dubai and The Track, Meydan Golf.

Abu Dhabi Golf Club has been shortlisted for several 59club awards

Despite a condensed auditing schedule, caused by the COVID-19 pandemic, 59club MEA continued to deliver the necessary quota of mystery shopper audits across their affiliate properties, further cementing the shared commitment between 59club and its client properties to realise the very highest levels of customer service across the region.

The night’s proceedings will also see venues honoured for their commitment to engage, analyse and enrich their member and guest experience, utilising a collateral of survey tools across the my59 software platform.

59club’s coveted industry benchmark of excellence – its gold, silver and bronze flag designations – will also be awarded on the night to those venues that have delivered the most consistent golf experiences, as 59club MEA continues to recognise properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of service throughout 2020/21.

Neal Graham, Director of 59club Middle East and Africa commented: “The 59club MEA Service Excellence Awards, recognizes the industry’s most successful venues for delivering the highest levels of customer service and facility standards across the region.

“It’s even more prevalent than in previous years for us to continue honoring great team achievements, despite the challenging circumstances we all faced as an industry throughout 2020. And, as customer expectations continue to evolve, the data 59club MEA continues to provide, will assist clubs to shape their service standards moving forward.”

Full list of Nominees

Golf Membership Sales Team of the Year:
Abu Dhabi Golf Club
The Els Club, Dubai
Yas Links, Abu Dhabi

Golf Retail Team of the Year:
Abu Dhabi City Golf Club
The Els Club, Dubai
The Track, Meydan Golf

My59 Service Excellence  – Ultimate Award:
Abu Dhabi Golf Club
Trump International Golf Club, Dubai
Yas Links, Abu Dhabi

Food and Beverage Team of the Year:
Abu Dhabi City Golf Club
Dubai Creek Golf and Yacht Club
The Els Club, Dubai

Golf Agronomy Team of the Year
Abu Dhabi Golf Club
Dubai Creek Golf and Yacht Club
Jumeirah Golf Estates

Golf Operations Team of the Year:
Dubai Creek Golf and Yacht Club
Emirates Golf Club
Jumeirah Golf Estates



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