Golf lifestyle brand Manors has announced a collaboration with adidas Golf for a new SS21 apparel range that takes its inspiration from football fashion.
Launching at the height of the summer of sport – against a backdrop of The Open Championship and Euro 2020 – ‘The Beautiful Game’ imagines a world where golf, not football, is England’s national sport.
Capturing the fandom culture of English football and transforming it for a new generation of golfers, the unisex collection is a marriage between the world of golf and the attitude of football.
The Beautiful Game crest – a woven detail that features throughout the collection – is a playful interpretation of the iconic ‘three lions on the shirt’, replacing the lions with three golf irons.
“This limited-edition range encapsulates our passion for both golf and football,” said Nick Watts, Fashion Director at Manors. “At Manors we are thrilled to partner with an iconic and innovative brand of performance sportswear to create fresh, accessible and stylish clothes for a new generation of golfers.”
Chris Hedderman, Head of Marketing EMEA at adidas Golf, said: “Manors share our ambitions to make golf more accessible and inclusive, so this collaboration was an exciting opportunity that we wanted to be a part of. Fusing adidas’ rich history in golf and football with the unique, fashion-led design of Manors resulted in bringing The Beautiful Game collection to life at such a pertinent time in the sporting calendar.”
Taking inspiration from historical England shirts and flags, a colour palette of red, white and blue is introduced across jerseys, sweatshirts, chinos and pullover anoraks. A limited-edition iteration of the iconic adidas Superstar sneaker, a scarf and ball marker add the finishing touches, creating a head-to-toe wardrobe for both on and off the golf course.
The photographs for the new collection with taken by renowned photographer Wij Travers at Wentworth Club, and feature former England and Arsenal striker Ian Wright., current England midfielder Declan Rice and social media influencer Mia Baker.