Cazoo, the UK’s leading online car retailer, has been announced as the title sponsor of two events on the European Tour’s UK Swing – the Cazoo Open and Cazoo Classic.
The multi-year sponsorship deal will see the Wales Open, which is being played at Celtic Manor in Wales from July 22-25, renamed the Cazoo Open, while the English Open will be replaced on the 2021 Race to Dubai by the Cazoo Classic, taking place at the London Golf Club in Kent from August 12-15.
Cazoo will have exclusive naming rights across both tournaments and the deal includes significant on-course and off-course branding to include tee boxes and markers, greenside boards, par and yardage boards, as well as caddy bibs and branding at other European Tour events.
This latest deal adds to Cazoo’s impressive portfolio as one of the UK’s most active sports sponsors that now includes football (Everton, Aston Villa and the EFL), cricket (The Hundred), rugby (Welsh Rugby Union & 2021 Rugby League World Cup), horseracing (Epsom Derby) and snooker (World Snooker Tour).
Cazoo is pioneering the shift to online car buying and has sold over 25,000 cars to consumers across the UK since its launch in 2018.
Alex Chesterman, founder and CEO of Cazoo, said: “We’re delighted to be partnering with the UK leg of the European Tour and adding golf to our growing portfolio of sports sponsorships. This deal gives us exposure to a new audience of golf fans and we look forward to engaging with them and introducing them to the best car buying experience in the UK.”
Guy Kinnings, Deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer said: “We are delighted to welcome Cazoo into the European Tour’s commercial family for the first time and are very pleased that Alex and his team have added golf to their impressive portfolio of sports sponsorships.”
Max Hamilton, European Tour Commercial Director added: “Innovation is important to both of our brands and we look forward to working with Cazoo as part of our UK Swing, which continues to flourish following its introduction last year.”