The three-year partnership will primarily see the premium Cloudy Bay, Terrazas and Whispering Angel brands poured exclusively on site, starting at six events on the 2021 Race to Dubai.
The partnership will begin at the Betfred British Masters at The Belfry, and includes two events on the Rolex Series – the Aberdeen Standard Investments Scottish Open and BMW PGA Championship – as well as the Wales Open, Hero Open, and English Open.
Max Hamilton, European Tour Commercial Director, said: “It is a pleasure to welcome a world-renowned partner such as Moët Hennessy and the Chateau D’Esclans collection to our Tour owned events in England, Scotland and Wales. We look forward to working together over the next three years to provide a premium offering at some of our most recognisable Tour-owned events, as we also cautiously anticipate the return of fans to our events later this year.”
Alexei Rosin, MHUK Managing Director, said: “Moët Hennessy is delighted to be an Official Supplier of the European Tour’s owned events in England, Scotland and Wales with our New Zealand Cloudy Bay and Argentinean Terrazas de los Andes wine. We are very excited about the opportunity for spectators to sample and discover the stories behind these delicious wines over the next three years.”
Guy Sangster from Chateau D’Esclans, said: “Chateau D’Esclans are also delighted to be the official rosé wine of the European Tour’s owned events in England, Scotland and Wales. We hope those in attendance will enjoy our iconic wine “Whispering Angel” and other rosé wines from our portfolio.”
The partnership will include branded wine outlets within the Championship Village at each event, as well as the opportunity to host a wine tasting experience within 18th hole hospitality pavilions.
While European Tour events are currently being played behind closed doors, the Tour is cautiously optimistic about the return of fans to events later this year when it is safe to do so and will continue to follow the latest Government guidance in this respect.