SIK Golf opens putter fitting studio at Silvermere
SIK Golf is making its putting technology available on a nationwide scale after the opening of its state-of-the-art national performance centre at Silvermere Golf and Leisure in Cobham, Surrey.
The purpose-built venue – part of a UK network of SIK Golf fitting centres – features the newly installed Quintic Ball Roll putting analysis system and a SIK fitting component bag. Unique in the golf industry and found at each SIK fitting centre, the component bag holds each style of putter head, a selection of shafts, hosels and components needed to go through the 138 different options involved in the fitting process.
Terry Sims, managing director at Silvermere Golf Store & Complex said: “We are delighted to partner with YUMAX Golf (UK distributors of SIK Golf putters) in bringing SIK putters to our customer base in a premium style and service. Watching Bryson Dechambeau with his unique style, endorsing and adding credibility to the brand in both product innovation and style makes it a great brand to be involved with.
“Adding market-leading putter-analysis software to our service here will not only give the golfer a great fitting experience, but it will send them away with a club that they know could not be more suited to their individual game.”
SIK is an acronym for ‘Study in Kinematics’, the study of motion. Used on Tour by 2020 US Open champion Bryson DeChambeau, an eight-time winner around the world, the company’s patented Descending Loft Technology involves four flat surfaces being milled into the putter face. Each plane descends in loft by one degree from the top of the face to the bottom of the face. Despite the wide number of putting strokes in the game, DLT enables the golfer to present the putter face at a consistent launch angle thereby creating a more predictable ball roll, encouraging better distance control.
The new national performance centre will be at the forefront of a UK-wide network of SIK Golf fitting centres. PGA professionals wishing to know more about how they can become a SIK custom-fitting centre should visit www.sikgolfglobal.com.