Golf Business News – Srixon’s launches new AD333 golf ball

Golf Business News – Srixon’s launches new AD333 golf ball

9.00am 10th August 2021 – New ProductsThis story was updated on Monday, August 9th, 2021

Srixon has launched the tenth generation of its best-selling two-piece golf ball, the AD333, promising enhanced performance through improved design features.

Available in Pure White and Tour Yellow, its reformulated FastLayer Core features a lower compression number for a straighter, more sustainable ball flight, especially for players with moderate swing speeds. FastLayer works in tandem with AD333’s 338 Speed Dimple Pattern for immense distance gains.

It also boasts Spin Skin with SeRM, a unique coating on every golf ball which digs deep into wedge and iron grooves, dramatically increasing friction and maximising spin for more stopping power on every shot.

The new AD333 shares technology with Srixon’s tour-level Z-STAR Series, but it’s packaged into a two-piece, ionomer construction for great value and performance.

AD333 shares technology

“This latest generation of AD333 golf balls offers great all-around performance,” said Joe Miller, Srixon Sports Europe’s Product Expert. “With a lower overall compression compared to previous generations, the new AD333 delivers better distance off the tee and enhanced feel when approaching the green.”

Key Technologies:

• FastLayer Core: FastLayer delivers exceptional feel and ball speed. With the new sixth generation, a lower compression delivers superior flight, especially on low-lofted clubs.

• Spin Skin with SeRM: A coating with flexible molecular bonds digs deep into wedge and iron grooves, maximising spin for more control and more stopping power.

• Enhanced Alignment: Line up with confidence thanks to the new and improved alignment line.

• 338 Speed Dimple Pattern: The unique 338 Speed Dimple Pattern boosts overall distance and accuracy due to less drag and a more penetrating ball flight.

RRP: £27/€30 per dozen.

Apparel & Accessories (NEC)

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