Hotel Occupancy Insight for the U.S. Memorial Day Holiday Points to Strong Start for Summer Travel

Hotel Occupancy Insight for the U.S. Memorial Day Holiday Points to Strong Start for Summer Travel



As the school year winds down in many states, Memorial Day starts the summer vacation season in the United States. Amadeus its unique ability to track forward-looking hotel occupancy in major markets around the world, is seeing continued positive momentum in hospitality based on hotel occupancy for Memorial Day weekend.

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Hotel Occupancy Insight for the U.S. Memorial Day Holiday Points to Strong Start for Summer Travel



Amadeus;

As the school year winds down in many states, Memorial Day starts the summer vacation season in the United States.

Amadeus its unique ability to track forward-looking hotel occupancy in major markets around the world, is seeing continued positive momentum in hospitality based on hotel occupancy for Memorial Day weekend.

The top five destinations based on hotel occupancy are:

  • Moab, Utah
  • Key West, Florida
  • Sierra Vista, Arizona
  • Destin, Florida
  • Hilton Head Island, South Carolina

All five destinations are tracking over 80% occupancy for the weeks leading up to the holiday, which reflects an increase for each major U.S. holiday since Memorial Day last year.

Top five markets by occupancy (all 80% or higher) Source: Amadeus’ Demand360® data as of May 20, 2021

Leading up to the Memorial Day weekend, there are 97 markets at or over 50% occupancy which is a 194% increase from 33 markets over 50% occupancy just two months ago for Spring Break in March 2021.

The majority of the markets with over 50% occupancy are popular summer destinations that have plenty of options for outdoor activities. Florida, Texas, and California have the highest number of markets over 50% occupancy.

Source: Amadeus’ Demand360® data as of May 20, 2021

Likely driven by increased confidence to travel, the number of bookings made 31+ days prior to the holiday is expanding. In the weeks leading up to Memorial Day 2021, there is a significant increase in booking occupancy compared with all previous holidays in the past year reflected in the chart below.

Source: Amadeus’ Demand360® data as of May 20, 2021 Top destinations where U.S. travelers are flying for Memorial Day:

In addition to insight on hotel occupancy, Amadeus has identified the top destinations for Memorial Day weekend based on air travel searches. Travelers are flying to:

  • Miami
  • Fort Lauderdale
  • Orlando
  • Atlanta
  • New York
  • Los Angeles
  • Las Vegas

Source: Amadeus Travel Intelligence Portal as of May 20, 2021

Top destinations outside of the U.S. where American travelers are headed for the holiday weekend are Cancun and London.

Note that hotel and air travel top destinations may not align because driving remains a preferred method of transportation for many.

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© 2021 Hotel News Resource



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