Inside the de-anonymization industry, where companies buy pseudonymized datasets with mobile advertising IDs and unmask the identities of people in the datasets (Joseph Cox/VICE)

Inside the de-anonymization industry, where companies buy pseudonymized datasets with mobile advertising IDs and unmask the identities of people in the datasets (Joseph Cox/VICE)




Joseph Cox / VICE:

Inside the de-anonymization industry, where companies buy pseudonymized datasets with mobile advertising IDs and unmask the identities of people in the datasets  —  Unique IDs linked to phones are supposed to be anonymous.  But there’s an entire industry that links them to real people and their address.





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