MaaS subscriber revenue to increase 900 per cent by 2027

MaaS subscriber revenue to increase 900 per cent by 2027


Juniper Research forecasts that subscriber revenue for mobility-as-a-service (MaaS) platforms will generate $53bn in subscriber revenue, rising from $5.3bn in 2021, marking a 900 per cent increase by 2027.

 

The research identified a monthly subscription model as key to increasing adoption of MaaS among consumers.

 

The analyst cautioned though that, until users trust the proposition of a subscription-based transport service, MaaS platforms must ensure pricing models are flexible, for instance, by offering pay-as-you-go journeys and short-term subscriptions.

Multimodal services

 

MaaS is the provision of multimodal end-to-end travel services through single platforms, by which users can determine an optimal route and price.

 

The report, Mobility-as-a-Service: Business Models, Vendor Strategies & Market Forecasts 2021-2027, recommends that platform providers leverage account-based ticketing to provide flexible pricing models. Account-based ticketing allows travellers to be billed on account, with smartphone apps, travelcards, and wearables used to prove travel eligibility.

The research also highlights that account-based ticketing will require significant digitalisation of transportation networks, which is already widespread in Europe and Asia Pacific. It accordingly predicts that more than 85 per cent of MaaS subscriber revenue will be attributable to these regions by 2027.



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