Mobility company aims to tackle transport challenges in Latin America

Mobility company aims to tackle transport challenges in Latin America


Availability of the app will be expanded to Lima and other Majority World cities

Availability of the app will be expanded to Lima and other Majority World cities

Mobility technology company WhereIsMyTransport is expanding availability of its first consumer product, Rumbo, in Latin America.

 

The Android app claims to be the first in these markets to provide network information from every mode of public transport. Rumbo aims to deliver information about public transport to users in Majority World cities.

 

Latin American expansion

 

After launching in Mexico City in November 2020 and reportedly reaching more than 100,000 users, the company plans to expand into Lima later this year as well as other emerging market megacities.

 

Mobility can be an everyday struggle in the Majority World, where public transport users spend an average of five hours commuting every day. According to WhereIsMyTransport, 80 per cent of commuters use modes with flexible routes and timetables, poorly covered by other apps.

 

Rumbo aims to address these challenges by delivering alerts and journey alternatives from all modes of public transport – over 2,400 routes in Mexico City – powered by WhereIsMyTransport’s mobility data. Local teams work on the ground in each city, maintaining data accuracy, and managing an up-to-the-minute alerts service on all modes, informed by 24/7 social listening.

“Supporting commuters with this information, first-hand and for the first time, is a defining moment for helping people in the Majority World get where they need to go”

“The launch of Rumbo is a milestone for WhereIsMyTransport. Helping people understand digitally invisible public transport has always been our mission,” said Devin de Vries, CEO and co-founder of WhereIsMyTransport. “Supporting commuters with this information, first-hand and for the first time, is a defining moment for helping people in the Majority World get where they need to go.”

 

Since launching in Mexico City, Rumbo has shared more than 750,000 real-time network disruption alerts with users. The launch announcement follows news that WhereIsMyTransport has successfully closed the second funding round for capital in its series A extension, raising an extra $14.5m to deepen its mobility data offering and add to its product portfolio.

 

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