Post-IDFA Alliance data: ad spending on Android is up ~21% after Apple's ATT changes, iOS spending drops ~3%; 63.5% to 83.2% of iOS users opt out of tracking (Dean Takahashi/VentureBeat)

Post-IDFA Alliance data: ad spending on Android is up ~21% after Apple's ATT changes, iOS spending drops ~3%; 63.5% to 83.2% of iOS users opt out of tracking (Dean Takahashi/VentureBeat)




Dean Takahashi / VentureBeat:

Post-IDFA Alliance data: ad spending on Android is up ~21% after Apple’s ATT changes, iOS spending drops ~3%; 63.5% to 83.2% of iOS users opt out of tracking  —  Did you miss GamesBeat Summit 2021?  Watch on-demand here!  —  Apple’s decision to emphasize user privacy over targeted advertising …





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