Happy Pride! Here are more than 30 ways to shop while supporting the LGBTQIA+ community.
Date June 10, 2021
Pride Month 2021 is upon us — and while you’ve been gearing up for all of the virtual events taking place, we curated a lineup of Pride-ready clothing and accessories that not only look fab, but have a charitable element to them. (We did the same for beauty products that give back for Pride, too.) Consider shopping from brands that have partnered with organizations like the Marsha P. Johnson Institute, which defends the human rights of Black transgender people, or The Trevor Project, a leading organization that provides crisis intervention and suicide prevention to LGBTQIA+ youth.
If you want to explore on your own and make a positive impact on LGBTQIA+ business owners, check out Shopify’s curated list of small businesses in conjunction with the Stonewall Inn Gives Back Initiative. Through the Shopify Shop app you can discover and shop from over 60 merchants like The Little Gay Shop and Play Out, and directly support the queer community.
Looking for rainbow-adorned shoes to replace your beat up Vans? We’ve got you covered. Searching for colourful accessories to jazz up your summer outfits? Look no further. Browse the gallery below for our full roundup of clothing and accessories brands that are giving back this Pride Month 2021.
For its sixth annual Pride collection, Converse has tapped young creatives from its global All Star Community to help create a footwear and apparel line that explores the duplexity of struggle and joy in the journey of self-love. Converse continues to contribute to the It Gets Better Project (IGBP) with its LGBTQIA+ community funding, in addition to grants supporting Ali Forney Center, BAGLY and OUT MetroWest.
Pride Edition Braided Solo Loop
Apple has released new Pride Bands (made of stretchable recycled yarn) and a dynamic watch face for Apple Watch in celebration of Pride Month. With this new release, Apple continues to build on its long-running financial support for LGBTQIA+ organizations, including Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, National Center for Transgender Equality, PFLAG National, SMYAL and The Trevor Project in the US, as well as ILGA World internationally.
Marsha P. Johnson was a fearless and outspoken advocate for Black trans rights, known for throwing the first brick at the Stonewall Riots in 1969. In Marsha’s honour, Awe Inspired released a new Goddess Necklace with 100 percent of proceeds going to the Marsha P. Johnson Institute in support of its mission to protect and defend the human rights of Black transgender people.
Bretman Rock Pride In Numbers T-Shirt
Playboy has partnered with five influential voices in the LGBTQIA+ community — Kittens, Bretman Rock, Gigi Goode, Leo Baker and Ev’Yan Whitney — on a limited-edition collection of products that have been custom designed by each of them. Dubbed the “Pride in Numbers” campaign, Playboy will be donating the profits to APLA Health (formerly AIDS Project Los Angeles).
Club C Revenge Pride Shoes
Reebok presents its All Types of Love footwear and apparel line, which was designed by its LGBTQIA+ employee community. In celebration and support of Pride, the brand is donating $75,000 to the Sylvia Rivera Law Project, an organization working to guarantee that all people are free to self-determine their gender identity and expression, regardless of income or race, and without facing harassment, discrimination or violence.
True Rainbow Checker Ring
Female-founded jewellery brand Rellery is partnering with The Trevor Project to give back to young LGBTQIA+ people through providing crisis intervention and suicide prevention services. To that end, Rellery has created a limited-edition handmade and hand-painted ring, and will be donating 50 percent of the proceeds to The Trevor Project.
Capsule T-shirt collection
COS has released a limited-edition run of T-shirts designed in collaboration with London-based artist Coco Capitán, and will send all proceeds to The Trevor Project. Shop the T-shirts IRL at the following locations: Vancouver Robson Street, Toronto Bloor Street and Montreal St. Catherines.
Ask Me About My Pronouns Tank
For a third year, DKNY is partnering with the Hetrick-Martin Institute, a youth services organization for the LGBTQIA+ community that provides empowerment, education and advocacy in and around the NYC area. In honour of Pride Month, the brand made a donation to the HMI ahead of the capsule’s launch.
Spiritual Beads Rainbow Bracelet with Black Onyx, Pavé Sapphires and Tsavorites
($2,450, David Yurman)
In celebration of Pride Month, David Yurman will donate 20 percent of the purchase price from select rainbow designs to the David Yurman x Unity Fund with Robin Hood, NYC’s largest poverty-fighting organization supporting local communities, including LGBTQIA+ groups.
For the fifth year in a row, Dr. Martens is partnering with The Trevor Project for Pride Month. This time, the iconic shoe brand is committing to a year-long partnership in conjunction with a $100,000 donation to the organization, in an effort to help share valuable resources with those who need them.
Throughout the month of June, Toronto-based genderless fashion brand Andrew Coimbra will donate 50 percent of every earring purchase to one of the biggest pillars in Toronto’s Gay Village, to support the LGBTQIA+ community with newcomer settlement and housing services, trans-specific support and sexual health resources, and more.
Pride tote bags
Throughout the month of June, EQ3 will sell exclusive Pride tote bags in all showrooms. EQ3 partnered with and donated to the Queer Design Club, and enlisted in-house designer Elis Wautier and Apple art director Isabel Castillo to design the tote. 100 percent of proceeds will be donated to local LGBTQIA+ organizations.
Levi’s Pride Liberation Shortalls
Levi’s has launched its All Pronouns, All Love collection which celebrates stories of big love, understanding and optimism. For a third year in a row, the trusted denim brand has partnered with OutRight Action International, and will donate 100 percent of net proceeds from the collection to the organization.
All For Love
For Mavi’s first ever Pride collection, they’ve created a gender fluid lineup of love-focused pieces. 100 percent of all proceeds from purchases made between June and August will be given to the Ali Forney Center and Egale Canada, two LGBTQIA+ charitable organizations.
Through August 31, Temple St Clair will be donating 30 percent of sales from the Rainbow Sapphire Angel Pendant to New York-based non-profit The Hetrick-Martin Institute, which provides young LGBTQIA+ people a supportive community that promotes physical health and mental well-being, academic achievement, job readiness and artistic creativity.
The limited-edition Club Monaco unisex Crest Pride Tee is made with ultra soft cotton and features the signature Pride colours. 50 percent of proceeds from each purchase will be donated to the New York-based Stonewall Community Foundation in support of the LGBTQIA2S+ community.
During the month of June, Greenwich St. Jewelers will donate 10 percent of its Chroma Collection sales to Trans Lifeline, a non-profit organization providing emotional and financial support to trans people in crisis.
In partnership with Outright Action International, Dynamite has created a limited-edition T-shirt with Brooklyn-based illustrator Ohni Lisle in support of the LGBTQIA+ community. June also marks the beginning of a long-term partnership for the brand and Outright that will extend throughout the year.
With mental health at the heart of the brand, Kate Spade has partnered with The Trevor Project for a second year in a row to aid young LGBTQIA+ folks with suicide prevention and crisis intervention. Kate Spade will donate 20 percent of its limited edition Rainbow Collection (which includes bright and cheerful ready-to-wear pieces, including jewellery, shoes and accessories) to TTP.
Another brand partnering with The Trevor Project is With Love Darling, a sustainable European jewellery brand. All month long, 20 percent of all proceeds from their Global Goals #5 collection, Equality, will go toward helping youth in the LGBTQIA+ community get suicide prevention aid.
Roxanne Assoulin’s colourful rainbow stacks are packing a punch of colour in support of the LGBTQIA+ community. From June 21 to June 27, the brand is donating 20 percent of proceeds from the Pride Duo Bracelet and the Rainbow Brite collection to Manhattan’s Gay Center.
E-commerce retail shop Pretty Little Thing has launched Pride T-shirts, and 100 percent of proceeds will be donated to the Albert Kennedy Trust, an organization supporting young LGBTQIA+ people who are facing homelessness.
Toronto-based children’s apparel brand Mini Miochi is releasing the Family Pride Collection in partnership with The 519 on June 13. Fifteen percent of sales from the lineup of limited-edition T-shirts (for the whole family!) will be donated to The 519, Canada’s leading LGBTQIA+ community centre and service provider.
The Movement 2 Hoodie
(Approx. $121, Boys Lie)
On June 18, Boys Lie is launching a limited-edition hoodie that is representative of the brand’s ethos of learning to heal and empower one another. 100 percent of profits from The Movement 2 Hoodie will be split between the LBGTQ+ Freedom Fund, RAINN, Asian Pacific Fund and Black Visions Collective.
Femme on the Fringe is a small, non-profit earring venture, entirely handmade by full-time Toronto nurse Patrizia Virone. For each earring purchase, Virone sends 100 percent of the profit to Sistering, a multi-service agency in Toronto that supports at-risk, socially isolated, homeless or precariously housed women and trans people.
The entire profit made from Marcelo Burlon’s Pride T-shirt capsule will go to the Gay Center Italia, which offers vital lifeline services the LGBTQIA+ community in Italy, including their 24/7 help line, STI testing and efuge centre for LGBTQIA+ youth, which is in danger of closing this year.
Gucci GG Supreme Rainbow
Canadian pre-loved luxury handbag retailer LXRandCo is partnering with LGBT Youthline. Until midnight on June 10, five percent of proceeds from all purchases on their website will be donated to the organization. Youthline is a queer, trans and Two-Spirit youth-led organization that affirms and supports the experiences of youth ages 29 and under across Ontario.