Recruiting and Deploying Niche Market Sellers

Recruiting and Deploying Niche Market Sellers



HSMAI’s Sales Advisory Board is developing resources to help hospitality organizations that are gearing up to bring back staff and hire for new positions, including niche market sellers.

HSMAI’s Sales Advisory Board is developing resources to help hospitality organizations that are gearing up to bring back staff and hire for new positions, including niche market sellers.

No matter the market, the hotel sales process is pretty basic:

  1. Researching key and target accounts.
  2. Prospecting strategically versus “dialing for dollars.”
  3. Probing to find the “hot buttons.”
  4. Presenting the experience versus the features.
  5. Overcoming objections.
  6. Closing more effectively every time.

There is no one secret for how to succeed in hotel sales. No matter your market, you need a combination of specific skills and knowledge to ultimately win the business. Each market segment is unique and nuanced — and the strengths, skills, knowledge, and experience required to be a successful seller in each segment are unique.

The following outline will help sales leaders effectively recruit and deploy niche market sellers:

Business Finance
Business Support Services (NEC)
Facebook
Hotel News Resource
HSMAI

About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Adrian Awards, HSMAI ROC, Marketing Strategy Conference, and Sales Leader Forum. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.

Logos, product and company names mentioned are the property of their respective owners.

© 2021 Hotel News Resource





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