Sam Burns at the top of AT&T Byron Nelson

Sam Burns at the top of AT&T Byron Nelson

Sam Burns at the top of AT&T Byron Nelson

In Texas Sam Burns with a total of 196 (65 62 69, -20) shots remains at the top of the AT&T Byron Nelson rankings and approaches the second career title on the PGA Tour after the first one won, on May 2nd, in Valspar Championship.

Sam Burns, AT&T Byron Nelson

At McKinney (32 miles north of Dallas) the American after the “moving day” has a one-shot advantage over South Korean Kyoung-Hoon Lee, second with 197 (-19). Chance for the title also for Jordan Spieth who, last April, found success at home in Texas (he was born in Dallas) 1,351 days after the last time and is now looking for glory again at home.

Spieth shares 3rd position (199, -17) with fellow countryman Matt Kuchar, South African Charl Schwartzel and Swede Alex Noren. Nothing to do for some big names in the competition. Jon Rahm, world number 3, is 34 / o (205, -11) and precedes the Japanese Hideki Matsuyama, 44 / o with 206 (-10), returning after his triumph at The Masters.

Bryson DeChambeau still disappoints, only 59 / o (209, -7). The European Tour and Ryder Cup Europe today announced Tour Consumer Experiences, an 11-year strategic venture with industry-leading sports marketing and data technology company Two Circles Tour Consumer Experiences will combine the European Tour and Ryder Cup Europe’s knowledge of creating world-class golf experiences with Two Circles’ extensive insight around sports fan behaviours and technology-driven sales and marketing capabilities.

The new venture will manage sales and marketing of all ticketing and premium experiences for the next three European editions of the Ryder Cup and select European Tour events until 2031, and see the introduction of innovative new products that enhance the event experience and grow ticketing and premium revenue.

In addition to the 2023 Ryder Cup at Marco Simone, Rome, Italy, the 2027 edition at Adare Manor, Ireland and the 2031 edition, at a venue to be announced, the venture covers the annual BMW PGA Championship and Aberdeen Standard Investments Scottish Open, two of the European Tour’s premium Rolex Series events, and several other annual tournaments.

Tour Consumer Experiences is made up from personnel from all three parties covering marketing, data and insight, premium sales and ticketing operations. Two Circles will also invest significant resources into the venture. The venture has already enjoyed a successful start, with a record-breaking first weekend of sales for this year’s BMW PGA Championship following the launch of flexible ticket options for the third Rolex Series event of 2021 last Friday.

Guy Kinnings, Deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer, said: “We are delighted to announce this venture with Two Circles. Fans are one of the key drivers behind the success of our events, in particular the Ryder Cup, and we look forward to working with Two Circles to develop consumer experiences for all spectators at our tournaments.

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