The Seattle Department of Transportation (SDoT) has announced the launch of Transit GO Rewards, a mobility rewards and incentive programme embedded within the popular regional fare payment app Transit GO Ticket.
The new programme is embedded within King County Metro’s (KCM) regional fare payment app Transit GO Ticket. The deployment is in collaboration with Bytemark – and its rewards partner Velocia – which originally launched Transit GO Ticket for KCM in 2016.
Points for rides
Riders will be able to sign-up to earn points for various actions and subsequently redeem those points for rides on KCM buses, water taxis, Sound Transit, Seattle Streetcar and all local scooter and bike-share companies, including Lime, Link, Spin, and Wheels.
West Seattle’s high-rise bridge, which formerly supported more than 100,000 trips per day, was closed in March 2020 after city engineers discovered rapidly growing cracks in multiple locations. It is on track to reopen mid-2022, after stabilisation and repair of the bridge. The bridge closure has affected travel to and from the West Seattle peninsula, including Duwamish Valley communities, where detour routes have increased traffic and pollution from people driving.
This latest initiative is to help support the SDoT’s “Flip Your Trip” campaign, designed to encourage people to replace car trips with other travel options such as transit, vanpooling, biking, scooting, or staying local.
“Our partnership with King County Metro, Bytemark and Velocia is an important part of our approach to help people discover more sustainable ways to get around and support long-term changes in travel patterns”
Transit GO Rewards will initially be available to West Seattle residents, who have been impacted by the closure of the West Seattle High-Ride Bridge. Anyone living or working in the West Seattle area is eligible to take the #FlipYourTrip pledge and receive an initial sign-up bonus to use for free rides on the transportation mode of their choice through the ticket app.
“The West Seattle Bridge closure has had a significant effect on everyone living and working in West Seattle and Duwamish Valley neighbourhoods, especially people who have dealt with increased traffic and speeding through their neighbourhoods,” said Stefan Winkler, SDoT West Seattle Bridge travel options manager.
“Our partnership with King County Metro, Bytemark and Velocia is an important part of our approach to help people discover more sustainable ways to get around and support long-term changes in travel patterns.”