Speaker / Author

Tag: Speaker / Author

The Five Whys technique – Idea to Value

What does a Fishbone have to do with the Toyota Production system?Five Whys.No, not five Y’s, like you see in an excited text message saying “Heyyyyy!!!”The Five Whys technique of figuring...

Podcast S6E129: Robert Wright – Protecting your idea with Intellectual Property

Podcast S6E129: Robert Wright – Protecting your idea with Intellectual Property https://www.youtube.com/watch?v=BQloeoAdrIsIn this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different...

How having children makes fathers’ brains less imaginative

Everyone knows that having a child changes your life.But did you know that it also physically changes a parents’ brain? And in the case of fathers, that this might lead to...

A logo is not a brand

When you think of a brand, what do you think of?In many cases, the first images which popped into your head are probably of the most popular brand logos you know....

Podcast S6E128: Holly White – How ADHD impacts creativity

Podcast S6E128: Holly White – How ADHD impacts creativity https://www.youtube.com/watch?v=dzHKKSfhodYIn today’s episode, we speak with Dr Holly White, cognitive psychologist and researcher looking at the link between ADHD (Attention Deficit Hyperactivity...

The Dunning-Kruger effect: Why stupid people think they are smart

Have you ever met someone who thinks that they are amazing at something, but does not realise that in fact they are below average?This could be the Dunning-Kruger effect in action.The...

The Zero Risk bias – Idea to Value

What would you prefer:Partially cleaning up two nuclear waste sites, saving 50 lives in the first and 40 in the second every yearWith the same amount of effort, completely cleaning up...

Goodhart’s Law: When a target becomes its own enemy

Have you ever heard of someone trying to “game the system”?This refers to the process whereby it is clear what the targets for success are, and an individual, group or company...
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