The future is bright – but less bright than before Compared with February 2021, there was a softer yet still overwhelmingly positive reaction when consumers were asked about their intent to travel when the pandemic is over.
Excerpt from STR
The future is bright – but less bright than before
Compared with February 2021, there was a softer yet still overwhelmingly positive reaction when consumers were asked about their intent to travel when the pandemic is over.
Many international borders have remained closed through much of 2021. This has spawned growth in domestic tourism, which has provided a much-welcomed outlet for pent-up demand. As a result, some consumers have already satiated their travel needs following a period of significant travel restrictions.
Influenced by ongoing uncertainty and ever-changing requirements regarding international travel, consumers were again – consistent with our previous research – more circumspect when it came to international travel. Around one in six (16%) said they’d be less likely to travel internationally for leisure when the pandemic is completely over. This resulted in a more negative view than the roughly one in 10 that provided the same answer in our previous survey in February 2021. Meanwhile, fewer people are planning less domestic travel after the pandemic (7% and 5%, respectively in the last two surveys).
All-in-all, the outlook looks good for travel firms as COVID-19 restrictions and challenges have fostered stronger desire to travel in the future. That view was succinctly conveyed by one respondent:
“I just can’t wait until we’re allowed to travel internationally again – without all the extra hassle, cost, restrictions. I miss traveling.”
Travel now: should I stay or should I go?
In the U.K., the pingdemic – a trend which has seen rising numbers of people asked via an app to voluntarily self-isolate if they have been in contact with someone known to have COVID-19 – is one unintended consequence of relaxing travel restrictions alongside high COVID-19 case rates. Complications like this along with growing case rates in some parts of the world, complex and uncertain travel requirements, and lingering concerns regarding infection are giving rise to increased caution regarding travel right now.
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