UK city launches transport challenge to better understand travel choices

UK city launches transport challenge to better understand travel choices

Sunderland City Council in the UK is inviting innovators to take part in a transport challenge to find solutions that analyse transport mobility patterns and behaviour.


Run in collaboration with Digital Catapult, the competition offers £10,000 to the winner to develop and trial a solution that will help the council shape sustainable transport modes across the city.


Understanding travel choices

The challenge invites start-ups and medium-sized businesses to develop solutions which will help engage employees and residents in Sunderland to capture reasons behind travel choices and understand mobility patterns.


Data gathered will be used to understand at a deeper level how transport choices correlate with other factors such as traffic congestion and the weather, helping to shape the council’s transport strategy. The vision is that, by 2030, Sunderland will be a connected and international city, well on its way to achieving carbon neutrality by 2040.

Applications are open to businesses from across the country which have experience in the fields of data collection using advanced digital technologies, such as the Internet of Things (IoT) and artificial intelligence (AI), data analysis and machine learning, user-experience and interactive design, and gamification.

The partners are looking for applicants whose proposed solution has an innovative and personalised user-experience which enriches engagement with the user, while overlaying other available data sources such as air pollution, transport services availability, congestion and weather.


“Engaging with our business community to showcase their technological skills sits at the core of this transport challenge,” said councillor Graeme Miller, leader of Sunderland City Council. “I look forward to seeing the ideas and outcomes from a range of local and national businesses to help shape our future transport strategy.

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