What a Former Vogue Creative Director Would Buy From Amazon

What a Former Vogue Creative Director Would Buy From Amazon

You’ve probably noticed that Amazon has become more and more invested in fashion over the years, and as proof, it added some serious fashion street cred to its team with the hiring of Sally Singer last fall. Singer is Vogue’s former creative director and now serves as head of fashion direction for Amazon Fashion, proving how dedicated the mega-retailer is to building up its name as a go-to player in the industry. 

Singer recently gave a spring trend report that we editors were fortunate enough to be privy to, and we’d be remiss not to share some of her expertise with you. She stressed the importance of optimism in fashion right now, saying “When we dress in a way that’s bold, lively, and engaging and new and directional and we go on the street looking that way and everyone smiles a little bit more, we move forward as a community, as a world. That’s how new ideas happen. So dressing in a majestic way is not a shallow act. It’s an important act.” Singer went on to name six noteworthy trends that she’s seeing (and predicting), and naturally, they can all be purchased from Amazon. So as we do, we found them for you. Keep scrolling for the inside info and to shop them all for your yourself.



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