My issue with Marc Jacobs is that the most notable item from them is the Highliner. Especially Blaquer, which is my mom’s favorite, and she rarely uses makeup; I have to make sure she has a constant supply of it.
I don’t think luxury brands do a good job with makeup, most of them are mediocre products with high markups. But I do find Marc Jacobs to be the better or them.
I like that they keep a rather clean aesthetic. The packaging is elegant and classic, but still with a modern sleek touch.
I like that they keep a rather small footprint of products, without doing a lot of useless releases.
For the quality, the prices are a little bit too high. But they do a good job usually with value and mini sets.
I don’t know what the brand strategy is, but I find in odd they don’t invest as much in marketing. I do appreciate that they appear to curate very well the influencers they work with, but in this day and age more publicity is needed.
As an odd unlike, I always hated the long thin packaging of their eyeshadow palettes.